Experienced and skilled in their field of expertise, St. Maarten Concrete is the biggest established ready mix concrete supplier on the island.
This project was commissioned to Bas van Os and me in 2018, by Lucas & Mallee and St. Maarten Concrete during my graduation internship.
The project required webdesign only from our part. Later to be converted to responsive HTML/CSS/JS with CMS by an external party.
With no current website or corporate identity, we were briefed to make a new one. Challenged to show a relatively boring product, concrete, in a slick way.
Crafting a suitable approach for the digital solution this project requires. Target user types and needs. Solving the right problems.
Fully responsive website with cross browser compatibility. Code that meets the international web standards and W3C Validation.
Iterative prototyping as a foundation for exploring usability of the interface and its dynamics.
The challenge was to show a relatively boring product, concrete, in a way that is representative for the reputation of the company.
Manipulating user behavior through usability, accessibility and desirability while interacting with an interface.
Visual layout of the graphical user interface based on information architecture. Focused on usability and the needs of it's users.
The use of functional interface animations lowers the users cognitive load while interacting.